Event catalog
Define the business events that can start communication and inspect the events the platform has received.
Automation
Turn real business events into governed communication journeys.
Events can enter workflows, move through waits and decisions, and create messages that still pass through the same recipient protections as a campaign.
Automation is a path, not a bypass
Automated messages remain subject to current permission, suppression, pacing, quiet-hour, and system-hold decisions.
Workflows
Connect an event to a defined set of communication actions rather than triggering an untracked send.
Journeys
Move a person through message and wait steps while maintaining an individual journey record.
Scheduled waits
Hold a journey until its next due time, then continue through background processing.
Current-state checks
Recheck whether the recipient can receive a message when the message is prepared and again before provider handoff.
Operational visibility
Review waiting people, queue activity, message history, and background processing health.
A live example
The waiting-list confirmation path
- 01
Form submitted
The visitor provides contact details and explicit consent.
- 02
Contact recorded
The account-scoped contact and audience membership are maintained.
- 03
Event captured
A real event starts the configured communication path.
- 04
Confirmation prepared
The message is rendered and checked before it is sent.
Start with a real, reviewable flow
The Diversified Engage waiting list itself uses a captured event and an automated confirmation path.